Rick Warren Purpose Driven
Rick Warren Purpose Driven
Architect Christopher Wren designed St. Paul's Cathedral in London (one of the most beautiful buildings in the world) after the great fire of 1666. Sometimes, after touring the construction site and asked workers to describe what they were doing. Those who were bored and tired responded by saying: "I am putting bricks "or" I am carrying stones. "One with a little more energy, said he assumed he was doing a wall. But a worker who was the mixture of cement, seemed happy and enthusiastic about their work. Asked what he was doing, he replied, "I'm building a magnificent cathedral."
Christopher Wren stumbled across a secret that successful business owners, salespeople and entrepreneurs already know, if you want to achieve something great and magnificent, you have to think big and magnificent. Connecting with the broader purpose of the proposed San Pablo changed the way the third mason saw his work, which in turn changed how he put his stone, which in turn produces a better final product. Think big-greater knowledge of the purpose for which one applies in a given time always changes the way to understand their contribution and role, has to act with greater care, and produces better results.
Looking at the picture is big business today. Ask Steven Covey, author of the mega best book, Seven Habits of Highly Effective People. He has made millions teaching people to "begin with the end in mind." You have to know where you're going before you make plans on how to get there. Or talk to Rick Warren, author of The Purpose-Driven Life, which has been the bestseller in the world over the last two years. Faith is examined based on the purposes of our existence and argues that how we answer these questions of large impacts of little things we do every day.
The success of these books, along with many others in the same direction, suggests that people hunger for how fit into the larger scheme, to understand the impact their contributions make. And it is different in the business world. Want to be the bearer of stone, the manufacturer wall, or the cathedral builder? The problem with thinking small to see himself as a carrier of stone is that it limits what can be achieved and it is something demoralizing in the process. Simply placing bricks or stones without carrying any idea of what is left to build the first worker bored and tired. Although the third construction worker was certainly not the construction St. Paul alone, he knew every stone was laid part of a hallowed ground, where eager young married couples, where pain-affected are mourning comfort, where the average people who come week after week and find inspiration. Your willingness to wrestle with the bigger picture and its role within the wider context provides the means to see how to expand their role and adds greater value to your product or service.
In the 1990s, while working for Johnson & Johnson, sterilization equipment sales in the medical field, I had to change the way I saw my product. When he thought of the sterilizer as a device that had to persuade a purchasing agent of the hospital so I was thinking small. When reformulate my product in the overall picture, however, saw it as a critical device that affected not only the materials manager who can make the request, but also the surgeon who performed the procedure, the nurse who prepared the operating room, the manager quality control that was responsible for hospital safety records, and even the individual who would undergo surgery. This shift in mental focus, increased my sense ownership and enthusiasm for the product, and that motivated me to understand that I was actually serving a greater number of people, and contributing to a much more important, than previously thought. I was then able to articulate the value proposition of our sterilizers more people more effectively, ultimately, increased demand and my sales dramatically.
The conclusion is to think big not only give me a greater sense of fulfillment as a shopkeeper who gave me increased sales! Research shows that companies and individuals who are most enthusiastic about their true purpose and who are the greatest satisfaction in her role as always achieve much greater commercial success than those who do not. Thinking big is great to achieve great and magnificent.
Here are two actions that can take to immediately start thinking big:
1) Brainstorm all you can think of people who are affected by the product or service you sell, directly and indirectly. List three ways of articulating the position and value of your product to them in ways that have not done.
2) If you do not have a "panorama general "mission for your business or life, create one with one of the excellent resources already available (for example, seven habits, etc..) If you already have one, check. Consider how their current sales and marketing strategies fit in it and list two ways that you can reconnect with the purpose of your business in a magnificent that compels you to think big.
In the end, little thought leads to noncompliance and poor business results. Thinking big leads to the performance and business success. Therefore choose to think big for big sales, money, and feeling great!
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he is currently the president and CEO of GLU Consulting. He helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance.
George is the best-selling author of “Power Selling: Seven Strategies for Cracking the Sales Code” and “Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business.” He’s also a columnist and frequent contributor to Entrepreneur magazine, Investor’s Business Daily, Selling Power, and numerous business radio programs. Having gained a reputation as a thought leader in his industry, he is frequently interviewed for trade publications and newspapers.
For more information please visit http://www.georgeludwig.com
